The Belgian company AB Inbev ( headquartered in Leuven ) has acquired quite a few breweries abroad over the years, including, among others, the beer brand Bud and Bud Light in the US. AB Inbev has been discredited by its recent woke advertising campaign of Bud Light that was promoted for weeks by eccentric transgender people, which was considered offensive by conservative America and led to sharply declining sales and sabotage of the brand. Governor and presidential candidate Ron De Santis has now ordered an investigation.
For completeness : Ron De Santis is strongly opposed to the whole transgender woke culture and about a month ago enacted a law under which gender-altering surgical procedures and hormone therapies/hormone blockers on minors are strictly banned with heavy penalties for any doctor, nurse, healthcare professional and any other intervener who violates this ban. ( see earlier article )
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